On my drive to pick up my son in Sudbury, I listened to the Audio book CTRL ALT DELETE, by Mitch Joel, which inspired this Blog post on our Leadership and Technology Conference.
Mitch talks about how businesses and individuals must to adapt in the new social media landscape to compete and thrive. He talks about the concept of "utilitarian marketing", which is making sure your product and brand are providing utility or value to your customers in the new social media world. This raises an important question, as we finalize our Workshop and conference material and prepare to start our marketing campaign in two weeks. What utility, or value, are our workshops and conference providing to our customers? How will we create a product and brand that will attract, excite, and educate our customers (students and teachers at PCSS)?
Consequently, when you make your comments on each others Conference Wiki pages on the conference material, that was to be posted on Thursday, please think about "utilitarian marketing". Think critically about the material on Management and technology that we propose to share with our customers. Ask yourself if the information is providing value to our team, if it related to planning and strategy, and our customers. You should make a constructive comment on the Wiki on everyone on your divisional workshop team and the other functional "managers" and executive.
"What is utilitarianism marketing? It’s about providing a true value and utility: something consumer not only would want to use – constantly and consistently – but would derive so much value from it that it would be given front-and-center attention in their lives." By Mitch Joel
Mitch talks about how businesses and individuals must to adapt in the new social media landscape to compete and thrive. He talks about the concept of "utilitarian marketing", which is making sure your product and brand are providing utility or value to your customers in the new social media world. This raises an important question, as we finalize our Workshop and conference material and prepare to start our marketing campaign in two weeks. What utility, or value, are our workshops and conference providing to our customers? How will we create a product and brand that will attract, excite, and educate our customers (students and teachers at PCSS)?
Consequently, when you make your comments on each others Conference Wiki pages on the conference material, that was to be posted on Thursday, please think about "utilitarian marketing". Think critically about the material on Management and technology that we propose to share with our customers. Ask yourself if the information is providing value to our team, if it related to planning and strategy, and our customers. You should make a constructive comment on the Wiki on everyone on your divisional workshop team and the other functional "managers" and executive.
"What is utilitarianism marketing? It’s about providing a true value and utility: something consumer not only would want to use – constantly and consistently – but would derive so much value from it that it would be given front-and-center attention in their lives." By Mitch Joel